In this video essay I breakdown what we can learn from The Dark Knight’s Genius Marketing, which might be the best movie marketing campaign of all time. I discuss the guerrilla marketing efforts and theory behind the “Why So Serious” marketing campaign, which centered around introducing Heath Ledger’s Joker— as well as generating organic hype, obviously.

#thedarkknight #Batman #film #movie #marketing #DarkKnight #Batman #goodmarketing #arg #joker #thejoker #HeathLedger #ChistopherNolan #oscars

Sources: [

baby joker costume Be the envy of your fellow cosplayers with our premium-grade Joker cosplay clothing. Order now and experience the thrill of bringing one of DC’s most iconic characters to life with authenticity and style.